AI Insights · Timothy · July 2025
Top 5 iOS Drawing & Coloring Apps in New Zealand: Q2 2025
Discover the performance trends of the top 5 drawing and coloring apps on iOS in New Zealand during Q2 2025, including download and revenue insights.
In the second quarter of 2025, the drawing and coloring app market in New Zealand showed notable trends. Here’s a closer look at the performance of the top five apps based on data from Sensor Tower.
Color Pop AI - Coloring Book from MWM experienced fluctuations in weekly revenue, peaking at around $486 in mid-April before declining to $340 by the end of June. Downloads saw a significant rise in April, reaching 650, with a resurgence in late June at 481. The app maintained a steady active user base, increasing from 1.1K to 1.4K users.
Color by Number：Coloring Games by Wildlife Studios saw a steady rise in weekly revenue, climbing to $406 in mid-May. Downloads peaked at 1.8K in mid-April before stabilizing. Active users increased from 1.4K to 2.9K, highlighting a growing engagement.
Drawing for kids - baby games from Bimi Boo Kids showed a stable revenue trend, peaking at $336 in late May. Downloads and active users both saw a gradual increase, with downloads reaching 327 and active users climbing to 800 by the end of June.
Coloring Games for Kids 2-6! by IDZ Digital Private Limited had fluctuating revenue, with a high of $375 in late April. Downloads remained moderate, peaking at 263 in mid-April, while active users showed a steady trend, slightly increasing to 1.4K by quarter's end.
Disney Coloring World by StoryToys Limited recorded varied revenue performance, peaking at $325 in early June. Downloads remained relatively low, with a peak of 185 in mid-April. Active users fluctuated, ending at 232 by the end of June.
For further insights and detailed data, visit Sensor Tower.
